Books on tools and methods are notoriously dull and lifeless. But Ulrich and Eppinger have broken the mold! The have taken rigorous, powerful tools and methods for product development and made them come alive. The authors connect the theory to applications in a manner that is at once practical, hands-on, elegant, readable, and interesting. The content is solid, and the applications, exercises, and examples are superb. We have used Ulrich and Eppinger's materials in our course at Harvard on managing product development with great success. We plan to require the book this year, and that is my highest recommendation.
Harvard Business School
We have found Product Design and Development to be ideally suited for engineering students in a design projects course. The book leads students through the design process, each chapter addressing a topic that future engineers will need to understand if they are to be effective contributors in an environment focused on product development.
Professor of Mechanical Engineering
Co-Director, Center for Innovation in Product Development
Massachusetts Institute of Technology
Most industrial designers have never received the training to become integrated members of cross-functional product design teams. Product Design and Development provides the ID profession with the formal tools required to facilitate interdisciplinary problem solving and decision making. At last, a comprehensive book on product development!
Lunar Design, Inc.
Ulrich and Eppinger have created a broadly useful text on the product development process. Industrial practitioners should test their current mindsets and processes against those outlined in this book. Students can feel confident that the real-world examples are, in fact, valid depictions of the practical realities in today's design and manufacturing environments.
Vice President, Powertrain Control Systems Division
Visteon Automotive Systems